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V-Net Beverage has condemned the drinks industry’s lack of transparency about its use of ginseng

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By: Sean Moloughney

Editor, Nutraceuticals World

V-Net Beverage has condemned the drinks industry’s lack of transparency about its use of ginseng and is launching a “Truth in Ginseng” campaign, which it hopes will force manufacturers to reveal full information about herbal content on the label…The company plans to submit a number of rival beverages purporting to contain ginseng—such as Coca-Cola’s Full Throttle and PepsiCo’s SoBe—to the High Performance Liquid Chromatography (HPLC) test to determine the quantity, potency, species and origin of the ginseng used. Robert Corr, president of V-Net, plans to expose products containing no trace of ginsenosides, the active saponin glycosides present in the root of plants belonging to the panax genus, which are thought to have energy-boosting and aphrodisiac properties.

—Nutraingredients.com, 1/24/05

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